DIGITAL
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Ada Lovelace Day
Did you hear of Ada Lovelace Day? Well, now that I decided to help out in organising Oxford Girl Geek Dinners, I am getting increasingly interested (or maybe going back) to women topics.On the 24th of March, exactly day before Twestival, bloggers will celebrate their favourite women in technology:
The first Ada Lovelace Day was held on 24th march 2009 and was a huge success. It attracted nearly 2000 signatories to the pledge and 2000 more people who signed up on Facebook. Over 1200 people added their post URL to the Ada Lovelace Day 2009 mash-up. The day itself was covered by BBC News Channel, BBC.co.uk, Radio 5 Live, The Guardian, The Telegraph, The Metro, Computer Weekly, and VNUnet, as well as hundreds of blogs worldwide.
I think I know exactly who is my personal hero, so the task will not be so difficult, although I do hope to find a second to interview her as well;) For now though I strongly encourage every one to take part, follow them on Facebook, sign the pledge and blog, blog, blog!:)
Is there a day of blogging to celebrate men in technology? If so, do let me know when!
Big hug to Filip for flagging it up originally, and to Amira for reminding me I was supposed to share this info!;)
Blogger Interview – Dawid Pacha
And just when I ‘threatened you’ with a little bit of Polish, here is a little bit more from my homeland. My fellow social media specialist, Dawid Pacha, has agreed to spend few minutes of his very busy life to respond to my questions – remember my reasons for conducting blogger interview? I am excited about the various motivations of people to share their lives on-line and the unpredictable magic in how blogging sometimes changes our life. It changed mine enormously, so I want to see if other bloggers share my experiences. Let’s see what Dawid says:) Enjoy!
Sylwia: Hi Dawid, thank you very much for agreeing to respond to my questions:) How did you get involved in social media?
Dawid: The Internet and computer geeks are still wrongly recognized as antisocial and closed individuals. I was always been perceived as a people person. Social Media is a way for me to connect with other like-minded persons. It stopped to be only a hobby a few years ago when I started working on my first startup, then I decided to dedicate my MA Thesis to Social Networking Sites and started working in a Social Media Marketing Agency.
Sylwia: Do we really live in social media galaxy?Dawid: The Social Media Galaxy is a term I coined in the reference to Marshall McLuhan’s ‘Gutenberg Galaxy’ and Manuell Castell’s ‘Internet Galaxy’. They both stated that technologies connected people around the world. In the first
Dawid: The Social Media Galaxy is a term I coined in the reference to Marshall McLuhan’s ‘Gutenberg Galaxy’ and Manuell Castell’s ‘Internet Galaxy’. They both stated that technologies connected people around the world. In the first case these were mass media, especially printing press and in the second one the internet. However in my opinion technology is essential, but not the only factor. We had some of these technologies in 90’s and we weren’t that much connected. Social Media is more about the user than the technology. People changed their attitude to privacy, the amount of time they spend on the computer, they began to be more interactive, more trustful. It’s a phenomenon and a whole new universe.
Sylwia: Where are your presences on-line? Which is your sun, and what are the planets?
Dawid: You must refer to my Social Media Galaxy;) Sun used to by my Twitter profile, but now Facebook account becomes the biggest star as it is my identity on the web, whenever I comment on blog posts sign up to a new service I use the Facebook Connect. My planets would be other Social Networking Services like Esgieh.pl (my own startup), Goldenline and Linkedin and blogs like SocialMedia.pl where I share knowledge on the new technologies and their impact on us, brands and economy. My Earth is my home page where I try to do some blogging every now and then and I aggregate most of my activities around the Social Web.Sylwia: Tell us more about your studies of social media. When you started to learn more about it, did you have access to its Polish terminology?
Dawid: I started reading a lot about the Social Media, especially about Social Networking Sites in 2006. During the last year, I’ve been trying to translate this Social Media phenomenon to the academic language. I am doing my PhD on Crowdsourcing. So if anybody would be eager to share some research I would be very thankful. Anyway, the terminology is pretty different when used by marketers and different at the university community. I don’t like the simplified versions of the former, not the stricter set of terms of the latter, so I try to stay in between.Sylwia: How would you describe the current state of social media in Poland?
Dawid: Polish market is very specific. We have strong brands that compete with global ones. All I hear during Social Media related events is Facebook, at the same time Nasza Klasa has 5 times as big active users (10 million). One may say we are far away from the western countries in adoption of Social Media technologies because we don’t tweet too much, Polish competitors on this market aren’t too strong as well. On the other hand, Polish Wikipedia is very advanced. Our Market is very diversified and fragmented, mainly because there is a lot of Internet users and we speak in a specific language that encourages our start ups to target national audience only. Global brands are often too late with translating their services into Polish.Sylwia: According to recently published statistics, Facebook is catching up with Nasza-Klasa. Can you tell us more about the Polish social network and what you think 2010 will look like for those two sites in Poland?
Dawid: Facebook is catching up but it is still only David in comparison to Goliat (nasza-klasa.pl). However in terms, if media citation I guess Facebook wins;). I think Facebook will be gaining this year in relation to NaszaKlasa, but will not reach as big audience because it is still too advanced for the average user.Sylwia: Slightly different question: there is still a lot of discussion around Internet censorship, proposed legislation in Poland and we start to see TOR mentioned as well. What is your view on it?
Dawid: I think it all started when the identity of a famous political blogger was revealed to the public by a newspaper. The level of comments under articles on big publisher’s sites like Gazeta or Interia started to be an issue last summer. I believe that the freedom of the Internet should be protected and I support these people.Sylwia: You work in social media marketing (@spolem). How does it affect your private interest in social media? Do you/Can you separate the private and the professional?
Dawid: I’m taking the engagement approach, meaning that I spent part of my time taking part in marketing related discussions on the Internet. Sometimes it is really difficult to separate my professional comments from the private ones. However, in the end, I guess this is a great way to make new connections in comparison to the old one, which was going out to fancy parties with free food and open bar for marketers.Sylwia: Can you mention three bloggers/social media theorists who inspire you the most?
Dawid: I would definitely mention Jeremiah Owyang, Brian Solis and maybe Steve Rubel.Sylwia: Did blogging change your life?
Dawid: Definitely. It forced me to rethink some ideas and concepts and makes me feel like I contribute at least a little bit to this World Wide Web.Sylwia: What are your plans for near future?
Dawid: My plans are to grow and manage the Internet community around Warsaw School of Economics at esgieh.pl. I also want to put much more effort into my blogging. In the meantime, I am running a few project called Social Media Papers. It will be a user-submitted directory of resources to papers like reports, ebooks, presentations, white papers, all related to social media.Sylwia: Would you like to share anything else with us?Dawid: Thanks Sylwia for the interview. To our readers: join me in the discussion, if you have anything you would like to know about Polish Internet or would like to discuss Social Media in general just drop me a line. You can find my Social Media profiles and email address on my private home page.Sylwia: Thank you, Dawid!:)Social media ethics – my personal view
I have just noticed that some of my friends in Poland are joining this fan page. As it pops out here and there I decided to click through with the intention to join it and have a look around. However, the first view of the page welcomed me with an invitation to a contest in which all I have to do is join the page to get the chance to win a set of nice cosmetics.This is how the FB fan page opens:


You see, I do not know how about you, but I am allergic to traditional PR. I simply think I do not want to be convinced to join a page, at least not this way. Additionally, I have a very, very bad habit of not raging against the flow which results in stubborn, very often the foolish reaction of ignoring the source of that type of encouragement – I say foolish, as I tend to me so emotional, I do not check the content of the site. Simple move on. But am I right? How do you feel if your social network send you a reminder saying ‘you have not visited this site for a while, what are you up to?’ What does the term ‘in your face promotion’ mean to you? Do let me know, I feel old-fashioned and over sensitive sometimes. So far I did not come across good argument against my approach so as long as it’s not challenged, I will keep on ignoring, keep on not joining, keep on moving on.Blogger Interview – Paula Góes from Global Voices Online
As some of you know I stayed in London this week visiting my best friend, Anna, and another very good friend, Paula, who works for Global Voices Online. Paula’s flat became my home for last three days and I felt it really difficult and sad to leave to work today!:( Last night I have managed to convince Paula to tell me (and you!) few words about her newest blog, as well as work for Global Voices and generally the Global Voices spirit.
I really hope you will find her words at least just as inspiring as I did:) Here is is (apologies for cheating, I was told I’ll be able to embed it properly soon;), alternatively check the widget on the sidebar to listen to it on my blog!):
You can read her newest blog in Portuguese here! Thank you, once again, Paula, for your being such a wonderful person and great host! And thank you for the interview! 🙂 btw, transcription is mistaken, we did not have ‘blocks of chocolate’, only a box of chocolate;)
Blogger Interview – Rachel Steed, ‘quotes from the street’
To kick off this year’s blogger interviews I have asked my colleague, Rachel Steed, to talk about her blog ‘quotes from the street’ and her other experiences with social media. Hope you like it and check her blog, it’s worth it:)
Syl: When did you first hear about blogging? How did you start to get involved in it?
Rachel: I started blogging in June 2009 when a friend of mine suggested that I take a list of things I’d overheard people saying whilst out and about in London and put it into a blog.
Syl: ‘Quotes from the Street’ – how did it start? Tell me more about the blog. Does it affect your life, I mean: do you pick up more quotes now, while writing it, or is it something you always did? Did blogging change your life? If so, how?
Rachel: Has the blog affected/changed my life? Definitely, and in more than one way – creatively, it’s an outlet and something I really love to do – Personally, when my friends and readers tell me they laughed or thought about one of the quotes it makes me happy; I think it’s really cool to know that there are people out there reading and actually enjoying what you’re producing . – Socially, everyone in my life seems to have deputized themselves as veritable quote machines – and the idea that they’re now all out there eavesdropping on public conversations is quite amusing – it’s sort of become a game.
Professionally, I’d say blogging has a few benefits, demonstrating that I’m able to build, optimise and maintain a blog is fairly relevant to my job in word of mouth/social media @1000heads, it also helps to convey my personality in a way I might not have the opportunity to do so otherwise – at the end of last year I signed with a book agent who took the contents of the blog to the Frankfurt book fair with a view toward publishing it as a book in 2011 – that alone, was really cool!
Syl: Did your blogging change after you got involved in work in social media? What other online presences do you have?
Rachel: Not really – although, in a few months, Lisa Burprich @lbp and I are launching a new blog called londonbridged.com which will have a slightly satirical spin on the difference between East and West London, but also offer helpful reviews of local restaurants, gigs, shops etc.
Syl: When it comes to other online presences, do you incorporate them in your blogging? If so, how?
Rachel: I use a Twitter account @QFTSblog and Facebook Group to help make it more accessible and also add my posts to bookmarking sites such as StumbleUpon and Digg.
Syl: Tell me more about your charity related projects – you are involved in Bright One and Child’s Foundation Network – can you tell my readers more about those?
Rachel: I work with a group founded by Ben Matthews called ‘Bright One’ which is a volunteer run communications agency for professionals who want to donate their skills to small NGO’s in need of assistance with marketing/comms – we are currently working with an amazing charity called Childsi Foundation, which was founded by an inspiring woman called Lucy Buck who is currently on-site in Uganda building an orphanage for abandoned children. Lucy uses social media to raise awareness of her charity and its activity, you can follow her on Twitter @childsi or if you’d like to give your support you can do so using an Obama-esque mechanic of donating as little as £2 by buying a brick in the virtual wall.
Syl: When I call myself ‘geekette’ I sometimes come across people who claim there is no such term. Is there a ‘blogette’? What type of a blogger is she (tell me in 3 to 5 words;))?
Rachel: I am TOTALLY a blogette! and I would challenge anyone who disputes the usage of the term
– Creative
– Observational
– Conversational
– Dedicated
Syl: Would you like to share anything else with this blog’s readers?
Rachel: My current favourite blog ‘I AM THE CLIENT’ epic reading when you need a laugh.
Syl: Thank you, Rachel!:)
Happy New Year 2010!
Wherever you are! I am celebrating with the discovery of those two wonderful Mexican artists, who reminded me of the passion I love in the Mexican nation. Celebrate!
Twixtmas Day 5 – Do something for your future: my New Year Eve’s statement
As you probably know, this blog is my investment as much of a private journal, as an investment in my own future. Last year I decided to post more on social media, this year I am trying to move on to sharing all the understanding of it (in hopefully regular weekly updates), in attending more events and by networking with more and more experienced professionals in areas of my interest: activism, social media for a change, traditional marketing, ethics and transparency. I have decided to change my path and take what I have now to the next level. I will spend more time with my family as I will probably work most of the time from home, however, I know I will invest more energy in work as such because I think by delivering solutions in a fruitful matter one can learn a great deal. At the same time I am not allowing myself with a large margin for mistakes. I believe in education, knowledge and skills, in good strategic solutions, hard work on the way and reactive, proactive thinking next to the creative approach – which, OK, stays in the core of what I do – combined with experience, of course. I hope to finalize my studies at Oxford College of Marketing this year, to gain a new perspective on social media marketing I was working in for 3 years. I hope I will get a chance to get involved in more projects related to governmental transparency, as well as take Barcamp Transparency UK to the next, European level. I know now that I will organise the Twestival Oxford and I hope that the event planned for March will at least double our previous success, but also teach me few more lessons on fund-raising. My voluntary activities will have to develop as well, but I think I will take it step by step – and I do not have a definite strategy, apart from a lot of sources I can learn from passively. I do intend to post about it on this blog;)
As for the blog, I am self hosting it now, which looks like a small step, but was actually a big decision for me. Somehow I considered free engines more flexible solutions that an own .com domain. Today, as the perception of paid in social media world develops, I grow accustomed to my own paid space. It was a small step which required a little bit of study on technicalities, but I think I have surprised myself there. I was also exposed to great generosity of my friends on the way!:) Thank you all for that! I have been re-thinking the way I write this blog for quite a few weeks, and I think I know where I want to take it for the next 12 months, so if you happen to be my regular reader you will see more structured content, and I hope you will enjoy it. The more I get involved in social media consultancy, the closer it gets to my passions, so I need to separate them somehow. I am hoping to leave most of my private topics for the Polish blog, and here focus on writing about others, instead of starting each sentence with ‘I’. I want this to be the virtual version of my Moleskine holding all the crazy ideas I happen to have, but also some of the learnings too;) I also hope to meet a lot of people who will challenge my beliefs!
As for the rest, well, I intend to have more fun and spend more time with my friends. This took a bit of arranging my life in such a way that I actually have more time for myself – and at the end of the day is crucial for the harmony I always strive to achieve in my life. Thank you to everyone who made it happen in 2009!:)
Twixtmas Day 4 – Do something for the planet
It seemed like a hard one to me, however, once I started to look around the house, I realized there is still some work to be done:
1. I live in an old flat and some of the light bulbs have not been changed since I moved in. Changed them for the energy saving ones.
2. I encouraged my parents to take public transport to Oxford, even though I hate the quality of their services;)
3. I joined One Hundred Months, do check the site out – it has the most impressive list of partners I have ever seen on an activist website, which only proves that climate change finally became an agenda for many, not only a few of us.
Twixtmas Day 3 – Do Something for a Friend
Day 3 is for our friends so here is my little list:
1. Calling my old friends from uni.
2. Writing letters (on paper, sent by post) to few ladies, who are always close to my heart, but also to a person who potentially will become my good friend too.
3. Writing a long e-mail with a difficult experience from my past to someone who was asking about it – I hope it will build a bridge between the distance sharing us at the moment.
4. Not really me: a good blogger friend, who helped me to sort out my self-hosted blog settings. I am very happy she is around, and hope to meet her for lunch in January.
Twixtmas Day 2 – Do something unselfish
This one is harder…and it’s just the second day. So to move away from meditating, I:
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resolved a conflict during a family reunion (which as it is is a success of the month, not the day) leaving everyone happy when going to beds,
brought together two lovely work mates to meet for a glass of wine,
made a coffee for someone who had to spend 30 min in the cold outside.
I think I am ready for the next challenge:)
































