How much time to see the results of a social media campaign?

Exactly… I think it’s the main challenge of all agencies working with social media: the fact that it takes quite a few weeks to establish your presence and engage with reasonable results. Beth is talking about it in a context of nonprofit organisations and I advise you to check out her post.

I am not sure if I agree with this one:

I think this process should be less linear.

What do you think?