Why some don’t get the social web while others do

The social web can be judged, mocked, commercialised – primarily by people who do not get it. But sometimes, on the level of an average user utilised for small miracles. I know this video is an ad but the story remains magnificent – Internet combined with good will and efforts can lead to brilliant endings or beginnings, small signs that historical, political or any other boundaries can possibly be bridged. I can only hope that those who build it find the right balance between business and humanity.