The good, the bad and the ugly – viral videos

 I came back from Brussels (training EU Commission’s social media team) with quite a few really strong case studies. I am sure you have seen the “Clash of Civilisations” video and reactions to it, but today I would like to mention a different production by the same organisation simply because I really like the idea! 

 I would like to to see more and more attempts to create a funny twist on otherwise rather boring topics. I know that sometimes ideas can go wrong if we do not consider the overall context of the message, but let’s keep on trying! It’s really interesting to see these two case studies.

What do you think makes a good video (I will not use the term “viral” because we all know the popularity of a video cannot be predicted in advance)? What is a good idea? What defines good execution of it?