New rules of marketing

Just as I have finished ‘The New Rules of Marketing & PR‘ written by David Meerman Scott, and was wondering which work-related book should be next I got a Google alert containing a link to this podcast. It’s an interview given by another social media marketing specialist – Andy Sernovitz – whose book on WOM marketing I happen to have on my waiting list. (I am just about to start it now…). Andy’s podcast explains very basics of WOM marketing and to me seems to be quite obvious, but I am happy to see that new type of marketing activities is promoted so wisely!
As for ‘The New Rules of Marketing & PR’ I am once again glad I decided to order a few books related to my current work – they give me insight into both business, as well as the social media. I think it’s crucial to understand how the web and the markets are developing – not only for work but for my own experience too. I find David’s book fascinating and very inspiring. Do read it – you can never tell how a book can change you!:)


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