Merry Christmas to all my dear readers!

I am still in the process of making Christmas cards (surprisingly this year I have actually planned it well in advance) so I was not prepared to send all my readers holiday wishes just yet. However, this new Twitter campaign from @O2 is fun and I am really impressed how well planned and executed it is. All you need to do is tweet at @O2 your Christmas wishes tagged with #o2santa and wait. A few hours later you will receive a link to a YouTube video with Santa sharing your tweet! Easy and very useful. I love the idea of providing Christmas wishes service in this form! As a social media marketer I am also impressed how well structured it is – initial call to action does not have a high entry barrier (you do not need to be their customer or even follower!), Twitter engagement is fast, responsive and wrapped up in the entire Christmas narrative and the final product – well, it’s nice! It’s smart to add the activity description to each video – for a blogger, it’s a good disclaimer of the brand’s involvement, for viewers explanation of the idea, for the brand – well, a good way to spread the word. So here is mine, though I am sure you will see few more around;)

I wish you all Merry Christmas and a Happy New Year 2012!


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