Cluetrain Manifesto – Old Testament of Blogging

We are waking up and linking to each other. We are watching. But we are not waiting.’ – the most striking, since very, very true for our times, statement closes 95 Thesis of Cluetrain Manifesto. All of those are available (together with the whole book online for free – I love the idea!) on Manifesto site.  It’s interesting to see how nothing has changed since the times it was written. We know Scoble’s Naked Conversations, we see the lists of Social Media Marketing references. Still, those 95 points remain the same and ethics behind them seems to be grounded in basic blogging experience. I think every one of us, bloggers should have this book on the shelf.