Just wanted to share with you few interesting points made by Andy Sernovitz on social media ethics. You can download the whole document here. I think the ideas mentioned here are valid for any social media activity, if not for business in general. It’s always worth to start with doing things right (with ethics of your business) and train your employees to understand the difference between their professional and private opinions. As social media presences become increasingly important for brands in many sectors, re-thinking your ethics (if you still do not have it written down) becomes crucial!